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Alpha Dog Retail Shop Expands Business, Transforms Into Mt. Tam Dog Company

7/3/2014

6 Comments

 
Co-owner Erin Seavey says new name of retail shop and dog walking service reflects the fact that “we’re using Mount Tam as the backdrop for everything we believe in for people and their pets.”
Like many Mill Valley business owners, when Erin Seavey and Dave Tint sought inspiration for their newly expanded and newly named business, they simply looked up – to Mount Tamalpais.

In mid-July, the pair are launching Mt. Tam Dog Company at 6 Miller Ave., where Seavey has owned the Alpha Dog retail shop for more than two years. The new moniker is a reflection of an expanded business that includes a dog walking service and sees the Sleeping Lady as its muse and its playground.

“We’re using Mount Tam as the backdrop for everything we believe in for people and their pets,” says Seavey, a Marin native who grew up in Novato. “We’re all about the health and fitness of dogs, love of the great outdoors. On the mountain’s hiking trails, we have the ability to be out in nature with our dogs.”

Under the new model, Seavey is the “den mother” of the retail shop and Tint is the “pack leader” of the dog walking business.

Tint, a Tiburon resident who’s been walking dogs for years, says he’s “all about bringing accountability to the dog walking business,” namely by using GPS to map out every route he takes dogs on – mostly fire roads – allowing clients to know “where your dog has been and what kind of exercise they had.” The dog walking service will include a maximum of six dogs at a time, on leash, primarily on fire roads.

Clients can also have input into the process, as Tint has categorized all of the trails he uses just like ski resorts do with ski trails, from “bunny slopes to double black diamonds.”

“I always tell people that my job wouldn’t be the same if I lived in Texas,” he adds.

That focus on accountability, Tint says, was inspired by its antithesis: he recalls seeing dog walkers with 10 dogs at a time in San Francisco, sitting on a bench and drinking a latte while the dogs scurried about.

As for the retail shop, Seavey says longtime Alpha Dog customers will still be able to find their favorites, especially custom doggie beds and custom collars. But they’ll also notice a clear shift toward being an “mini REI for dogs and people,” with a heavy emphasis on dog products like travel food bowls, doggie boots for the desert and life jackets for four-legged seafarers.

“We’re all about reflecting an outdoor passion for nature and staying fit, both for dogs and people,” Seavey says.

The 411: Alpha Dog retail shop will close on July 9, and Mt. Tam Dog Company plans to reopen one week later. 6 Miller Avenue. 415.389.6500. Click here for more info.

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6 Comments
Emily Church
7/3/2014 11:13:44 am

Dog owners need to ask potential dog walkers a lot of questions before hiring them about their background, training and the trail walking techniques and tools they use as many breeds don't respond well to prong and other corrective collars and methods used by some dog walkers to prevent pulling on leash and enforce trail manners. Be vigilant in your due diligence before sending your dog out!

Reply
Dennis H. Klein link
8/20/2015 12:27:13 am

Truth in the Hills 3FOLD
Met on trail. I am writing for the Truth in the Hills Society, chronicling 43 years running the Headlands. It's more research than a workout. The meditation never stops. The writing is a Hume's Treatise redo with pictures. Hope you like it. Not published. Say one word and the whole thing might turn on its head. Would not be the first time.


http://www.boundarysolutions.com/BRIEFING/Engagement3FOLD.pdf
Print it and fold it in thirds as requested by Steve Bejor down in the town
Contact Information is in the 3FOLD

Reply
Australian Shepherd Mix link
10/6/2016 12:52:01 pm

Mini Australian shepherds are an interesting breed of working dogs. They are smart, hardworking and full of energy.

Reply
kbmdc.org/dog-cat-pet-caskets-coffins/ link
4/4/2017 04:22:07 am

While we all are aware about health insurance for use, dog or cat insurance is less known to many, but it can be of value to owners. Knowing the benefits and issues of pet insurance can help you make a better decision, and possibly save money also.

Reply
how to keep house clean with pets link
7/6/2018 11:41:42 pm

Only aspire to mention ones content can be as incredible. This clarity with your post is superb and that i may think you’re a guru for this issue. High-quality along with your concur permit me to to seize your current give to keep modified by using approaching blog post. Thanks a lot hundreds of along with you should go on the pleasurable get the job done.

Reply
Bill link
8/8/2019 01:42:02 pm

are these stores available in south Florida?

Reply



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