Weir, a co-owner of the Sweetwater Music Hall and well known as a digital music innovator with ventures like TRI Studios in San Rafael, appeared on CNBC recently to discuss with his friend and CNBC Squawk Box anchor Steve Liesman his latest campaign, "Artists for Quality."
The initiative teams Weir with Rdio, a popular online streaming music service, to raise the audio quality of streaming music, starting with Rdio itself. The company is improving the "bit-rate" of the music it streams to 320 kbps, a move that Rdio says will improve the music-listening experience for its customers without raising the price.
"Our joint mission is to ignite and lead discussions on inequity in streaming audio quality, and to commit to both artists and music fans to establish the highest standard of streaming quality in the digital music space," Weir and Rdio said in a statement on Rdio's website."Through Bob Weir and his network of friends, from music legends to top emerging artists, we are looking forward to working together to ensure that Rdio delivers the best possible audio quality option to both artists and music fans," Rdio added.
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