The only thing that has been as much of a fixture as the eye-catching building at 256 Shoreline Hwy. that contained the Marin Oriental Rug House was the seemingly ubiquitous "Going Out of Business" sign that regularly drew chuckles from neighbors and passers-by.
But longtime owner Max Safavi has sold the business to the Borak family, a team of brothers who opened the Roja Rugs shop at 59 Throckmorton Avenue in downtown Mill Valley in 2018. They subsequently renovated the 6,000-square-foot space in the heart of Tam Junction.
"We are completely different ownership, and we are delighted to transform and modernize the space and fill it with a wide range of rugs and furniture," says Sahap Borak, whose family has transformed the space into Roja Home, a showroom for both rugs and furniture.
The family is hosting a Grand Opening for Roja Home May 24-26 with music, snacks and refreshments
Borak says his family owned a rug whole sale business in Burlingame for many years before shifting gears to retail in Mill Valley.
"We've always had great feelings for Mill Valley," he says. "This town really has a lot character and people really appreciate art here – it's a great fit for us."
The 411: Roja Rugs has purchased the former Marin Oriental Rug House and transformed it into Roja Home, a rug and furniture showroom. The owners host a Grand Opening party May 24-26 with music, snacks and refreshments. 256 Shoreline Hwy. 415.888.8294. MORE INFO.
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