"Come celebrate the 5-Year Anniversary of our first cafe, Proof Lab!" Equator announced in a note to customers. "This surf-themed cafe has been a big part of our recent success. Come celebrate all day on Saturday, June 9th with half-off Shakeratos!"
The all-day event will also feature drinks, food and live music between 5pm-8:30pm.
It's been a remarkable journey for Equator since it opened its Proof Lab cafe in 2013 as founders Mill Valley residents Helen Russell and Brooke McDonnell dealt with the fallout from the decision by Pascal Rigo, owner of the chain of 19 La Boulange cafes, for which Equator was the coffee roaster, to sell his business to Starbucks, thus ending the 13-year La Boulange-Equator relationship and gutting 12 percent of Equator's revenue.
The Proof Lab location was Equator's first cafe since the early 1990s, as they'd spent the interim years focusing on their roastery in San Rafael and wholesale business. They followed that up a year later with its 2 Miller Ave. cafe in downtown Mill Valley, and opened a cafe on Market Street between 5th and 6th streets in downtown San Francisco, as well as cafes in downtown Larkspur, in SF's Fort Mason, near Lake Merritt in Oakland and on Second Street in SF in the the lobby of the new LinkedIn offices.
The 411: Equator Coffees' cafe at Proof Lab in Tam Junction hosts a 5-year anniversary celebration on Saturday, June 9. The all-day event will also feature drinks, food and live music between 5pm-8:30pm. MORE INFO.
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