That business, the specialty running shop San Francisco Running Company in Tam Junction, has since become the much-needed epicenter of the running community in Marin and beyond, so much so that they've decided to spread their wings to San Anselmo, where SF Running Co. opened a second shop earlier this month.
To celebrate the opening of the shop at 115 Tunstead Ave. in downtown San Anselmo, Rivers and company are hosting a shop-to-shop run on Sunday, Nov. 20, starting at the Mill Valley store at 7:30am and working its way to the San Anselmo store with a summit of Mt. Tam mixed in for good measure.
"Ultimately what we were looking to do was to really build a home for the running community here," says the Stockton native. "So many successful small businesses are the core centers of a specific community, and it really felt like that was lacking for the large running community that we have here. So we set out to build a home to really support that. We just really feel that running is a cool sport and runners want to live that running lifestyle."
San Francisco Running Co. is in the midst of a store opening raffle. Anyone who makes a purchase at SFRC San Anselmo through Saturday, Nov. 19 will receive a raffle ticket to win new gear from SFRC and its brand partners.
The 411: San Francisco Running Co. at 115 Tunstead Ave. in downtown San Anselmo is now open. MORE INFO.